MPL - Buzz Means Business Like a perfect cocktail of creativity and effectiveness to get high ROI
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Overview

MPL, India's leading mobile gaming platform, approached Buzz Makers - to create performance-driven UGC and testimonial videos that connect deeply with regional audiences.
With a demand for quick turnaround, high-quality production, and a one-stop content solution, Buzz Makers took charge of the entire process - from scripting to delivery - ensuring every video felt native, relatable, and real.

Objective

To Create Relatable, Trust-Building UGC And Testimonial Videos In Regional Languages That Would Connect Emotionally With Audiences And Boost Ad Performance, Engagement, And App Installs Across India.

What We Did

We conceptualized, scripted, produced, and localized video content for MPL's top-performing
games - each tailored to its audience, ensuring cultural relevance and consistent brand tone.

Win Patti-Testimonials

Rummy-Testimonials

Callbreak-UGC Videos

Poker-UGC Videos

Scope of Work

Concept Development &
Scriptwriting
Regional Language
Translation & Adaption
Casting of Real,
Relatable Players
Multi-Location Shoot
Execution
Editing, Post-Production
& Delivery
Quality Control & Final
Output Management

Results

The campaign delivered exceptional results across
performance and engagement metrics:

45% higher CTR on
regional ads compared to
English-only creatives

60% increase in app
installs across key regions
 

2.5x engagement uplift
through localized
storytelling

8 languages covered,
reaching over 50M+
regional users

25+ customized video
assets optimized for Meta
& Google Ads

Higher brand recall, driving
stronger audience trust
and connection