PHARMACONS (Pharmatech Consultants) is a Mumbai based company dealing in technical & techno legal consultancy for the health care industry. They approached us for creating their brand identity that had both communication & creativity. Our task was to design a sleek emblem that would become the brand's visual identity across their network. We decided to show PHARMA & CONS separately yet together through a visual language design instead of the ideogramic logo. We explored the different form of designs as we wanted to give a fresh visual feel to the brand & not use the cliched colors which all pharma brands keep on using. The visual identity comes alive when used on different business collaterals, so we designed the same for them, ultimately giving a contemporary look to the complete brand.

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